Client: Cheil Germany
Awards: none
This advertisement is focused to young people who think about upgrading their PC. Not only is an SSD the probably cost-efficient way to improve the PC performance, it is also easy to implement without much technical knowledge for desktop PCs and Notebooks as well. And since not much will change in this technology in the near future, it is a "definitive".
Challenge
SSDs are usually not really an exciting piece of Hardware, even in the PC enthusiast Community. It is not really what’s in the Focus. Even if the Hard drive has a big impact on the performance, which is the reason it was the goal to make this piece of Hardware more appealing especially for the younger audience.
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